Academy

Webinars

Watch our free webinars for tour and activity operators

We host live workshops that deliver great insights to help you grow your tour and activity company. Whether you're back-office, management or a guide, we've got you covered with the latest topics.

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Discover how Google Things to do can boost your tour and activity business Image

Discover how Google Things to do can boost your tour and activity business

Learn how Google Things To Do can boost your tour business and get tips for a successful integration.

Master ChatGPT: Enhance tour descriptions & increase sales Image

Master ChatGPT: Enhance tour descriptions & increase sales

Unlock the power of ChatGPT to revolutionize your tour descriptions, increase bookings, and boost your sales with this exclusive webinar.
(Re)Start Social Media Marketing to Promote Your Tours and Activities Image

(Re)Start Social Media Marketing to Promote Your Tours and Activities

Jessica shares strategies for operators to build their social media presences to drive bookings.
(Re)Start Marketing Your Tours & Activities to Attract Domestic Travellers Image

(Re)Start Marketing Your Tours & Activities to Attract Domestic Travellers

Jenna shares tips and strategies to restart your marketing efforts, and how to adapt your strategy to attract a local market.

(Re)Start Your Tour Business with the Local Market Image

(Re)Start Your Tour Business with the Local Market

Learn to research your local market, price your tours and effectively market to this segment.

Health and Safety Strategies for Tour and Activity Operators Image

Health and Safety Strategies for Tour and Activity Operators

Learn about capacity management, staffing guidelines, how to communicate and set customer expectations and more.
Virtual Tours 101: Design, Launch, and Sell Online Tours and Experiences Image

Virtual Tours 101: Design, Launch, and Sell Online Tours and Experiences

Get guidelines to create unique virtual experiences, tips on audio and video recording, tips on pricing your products and more.

Marketing in a Post-COVID World with Wildebeest Image

Marketing in a Post-COVID World with Wildebeest

Join us to get tips and actionable insights around product, pricing, and marketing to help you prepare for business as signs of recovery become visible.
Strategies to Survive a Global Crisis...and Thrive Afterwards Image

Strategies to Survive a Global Crisis...and Thrive Afterwards

Joshua shares 5 strategies tour and activity companies can take to weather this global crisis and thrive later.
How much profit are your tours making? Image

How much profit are your tours making?

We’ll uncover how tour operators can find out how much your tours actually cost, and how to price your tours so that your company is profitable.
Can revenue management work for complex services? Image

Can revenue management work for complex services?

In this session, we will look at the complexity of using revenue management in tours & activities and some action points to start using today.
Revenue Management Strategies for your business Image

Revenue Management Strategies for your business

This webinar is for tour & activity operators that are in a position to adopt strategies that encourage revenue growth.

Tour & Activity Business School Image

Tour & Activity Business School

This free and open course is designed to help tour and activity businesses nail their sales strategies.
How to increase tour bookings in 2019 Image

How to increase tour bookings in 2019

In this session, we'll share findings from processing over 1.6 million tour & activity bookings and surveying 958 participants in the tourism industry in 2018.
The future of consumer travel booking Image

The future of consumer travel booking

With data from over 1 million bookings processed via TrekkSoft and survey responses from companies around the world, we'll show you how your customers are booking their next trip.
2018 in Review with our CEO and CTO Image

2018 in Review with our CEO and CTO

Get our take on the tours and activities sector in 2018 and find out how TrekkSoft plans to keep our customers at the top of their game.
8 steps to build a global brand Image

8 steps to build a global brand

Learn how to build a brand that targets local and global markets via traditional offline and online strategies.
7 steps to attract more customers and grow your business Image

7 steps to attract more customers and grow your business

In this workshop, we’ll hear from Joshua Oakes, founder of the Sunshine Tribe and former owner of a thriving tour business.
How to recruit and train extraordinary guides Image

How to recruit and train extraordinary guides

In this workshop, our guest speaker, Kelsey Tonner, will share 11 helpful tips to help you recruit the right people and train them up to become extraordinary guides who deliver extraordinary experiences.

Insider tips to get listed on Airbnb Experiences Image

Insider tips to get listed on Airbnb Experiences

Do you want to move away from large group tours that are easily replicated and run 7 days a week? Are you excited about creating unique and personal experiences for travellers?

How to work with Incoming Tour Operators Image

How to work with Incoming Tour Operators

In this workshop, we'll learn all about the role of an incoming tour operator, what they look for in suppliers and how to build a profitable and sustainable partnership with them.

HOW TO INCREASE BOOKING CONVERSION RATES Image

HOW TO INCREASE BOOKING CONVERSION RATES

Find out what our top tips are from our in-house marketing team and learn how to implement these tips for your own website.

How to diversify your distribution with Musement and TrekkSoft Image

How to diversify your distribution with Musement and TrekkSoft

Get the latest insights into the travel market and learn how to build a diverse distribution strategy to get in front of the right audience.
Are you GDPR compliant? Image

Are you GDPR compliant?

What tour & activity companies need to know about the General Data Protection Regulation
2018 Travel Trends Webinar Image

2018 Travel Trends Webinar

Hosted by Lucy Fuggle and Nicole Kow, authors of the 2018 Travel Trends Report and responsible for TrekkSoft's popular blog content and resources over the last two years.
SEO 2018 - Tips for tour & activity operators Image

SEO 2018 - Tips for tour & activity operators

In this webinar, Marcelo and Nicole discuss upcoming SEO trends in the travel industry and turn these insights into practical tips for tour and activity operators to grow their web traffic.
What's new at TrekkSoft: Feature releases in 2017/18 Image

What's new at TrekkSoft: Feature releases in 2017/18

In this webinar, Ana and Nicole discuss their favourite features TrekkSoft released in 2017 and share plans for future releases this 2018.
Write content that converts browsers into booked customers Image

Write content that converts browsers into booked customers

Join this interactive webinar where we'll deep dive into what it takes to create killer content that compels casual browsers to become booked customers.
Google Adwords: INTRODUCTION Image

Google Adwords: INTRODUCTION

Our Pay-Per-Click specialist, Marcel Whelan will teach you the basics of how to run a Google Adwords paid advertising campaign for your tour or activity company.
SEO tips for tour and activity companies part 3 Image

SEO tips for tour and activity companies part 3

This is the final SEO webinar for tour and activity operators, hosted by our own inhouse SEO expert, Pablo Gertsch.
SEO tips for tour and activity companies part 2 Image

SEO tips for tour and activity companies part 2

This is the second in a series of three SEO webinars for tour and activity operators, hosted by our own inhouse SEO expert, Pablo Gertsch.
SEO tips for tour and activity companies part 1 Image

SEO tips for tour and activity companies part 1

This is the first in a series of three SEO webinars for tour and activity operators, hosted by our own inhouse SEO expert, Pablo Gertsch.
7 Insider tips to build your online presence as a tour and activity operator Image

7 Insider tips to build your online presence as a tour and activity operator

Uncover the hidden steps that your competitors have taken to rank in Google's top 10 with Matthew Newton.
How to drive more traffic to your website Image

How to drive more traffic to your website

Matthew Newton from TourismTiger will help you discover the weak links that are harming your online marketing efforts.
The Inspiration Effect: attract & engage travelers early in the travel journey Image

The Inspiration Effect: attract & engage travelers early in the travel journey

TrekkSoft webinars feature expert speakers at the top of their game, bringing you the marketing, business and industry lessons that help tour and activity companies succeed.
How to build a balanced distribution strategy Image

How to build a balanced distribution strategy

Join our webinar and discover the key components of a balanced distribution strategy.
Tap into new market opportunities Image

Tap into new market opportunities

Join our webinar and discover the key components of a balanced distribution strategy.
Boosting your website traffic for more conversions Image

Boosting your website traffic for more conversions

In this webinar, you’ll learn why increasing website visits really is worth the effort (and time and money), and then we’ll provide you with actionable tips for bringing more high quality traffic to your tour and activity business website.
Success together through Partner Networks Image

Success together through Partner Networks

In this webinar, we'll discuss how you and your partners can connect and sell each other's activities via TrekkSoft feature "Partner Network".
Getting Intelligent about your Business Image

Getting Intelligent about your Business

Business Intelligence can be your sleeve up the arm to being one step ahead of your market and helps you make more informed business decisions.
Sell everywhere using different booking tools Image

Sell everywhere using different booking tools

In this webinar, we talk about how you can sell everywhere using different booking tools, and the benefits the different tools can have for you as a tour and activity provider.
Deliver an exceptional customer experience Image

Deliver an exceptional customer experience

This session was about what you can do, and things you should consider, to improve your guests' experience with your brand, throughout the whole customer journey.

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Webinars

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Courses

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Tools

Improve your tour & activity business with our free tools, such as the Business Performance Indicator.